Respond faster and localize content.
It can be useful to know the geographic locations of your website visitors. That’s why Neustar offers Directional DNS. It provides your enterprise with origin-based routing, letting you geo-target your responses to DNS requests. 

You gain the flexibility to direct requests to the desired server, data center or content/service provider. This means quick responses, better utilization of resources and even the ability to customize content by geographic region. By combining Directional DNS with our automated failover or load balancing services, you can build powerful cloud-based solutions to control your traffic flow, optimize network performance and ensure availability.
 
See how our customers are winning with Directional DNS:

• Use Case 1:CDN Optimization/Origination-Based Multiple CDN Load Balancing
• Use Case 2: Regional Content Distribution
• Use Case 3: Regional Session Persistence with Failover

Take care of a New York visitor in New York, not Amsterdam.

By routing a DNS request to the most appropriate destination, you can resolve it faster, provide better service or localize your Web content as you need.  
 

Other traffic routing solutions claim to have the same capabilities. But most respond to DNS queries based on the DNS provider’s node location—not the actual location of the website visitor. Neustar Directional DNS identifies the visitor’s location, so traffic is routed more precisely and efficiently. See an example of why all traffic routing solutions aren’t the same.
 
Directional DNS also gives you:
 
Response Customization

• Customize DNS responses based on their location; reply with resources specific to locations, service providers, special offers or regional content—the applications are only limited by your need

Powerful Infrastructure Solutions

• Used in tandem with our Traffic Controller or SiteBacker services, Directional DNS gives you a complete geographical traffic-shaping solution, including multi-tiered load balancing and failover

Easy Setup & Maintenance

• Segment traffic globally in minutes through the UltraDNS management portal or via the Ultra APIUse pre-defined regional groupings or customize

DNS Cloud Services with Convenience

• Simple and fast to deploy
• No hardware or software to purchase, manage or add for scalability