RITZ INTERACTIVE PROFITS FROM UNPARALLELED DNS SERVICE WITH ULTRADNS

Leading e-commerce sites rely on benefits of 100% DNS uptime

BRISBANE, Calif., June 16, 2004 -- UltraDNS™ Corporation, the world's leading Managed DNS Service Provider, today showcases Ritz Interactive, one of thousands of companies that have realized 100% DNS uptime by migrating to the UltraDNS platform. Ritz Interactive, an e-commerce network of interactive websites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers, selected the UltraDNS Managed DNS Service in early 2003 in order to guarantee the performance of the Domain Name System (DNS) infrastructure as it continued to scale web operations with the success of its business.

The need for 100% reliability and website fail-over protection was paramount to the outsourcing decision as every minute of downtime would translate to lost revenue for the online communities of Ritz Interactive.

"A DNS outage in our line of business is unacceptable as it would directly equate to a substantial loss of revenue," stated Peter Tahmin, vice president and COO at Ritz Interactive. "UltraDNS bulletproofs our DNS and enables us to focus on running our business without having to worry about slow connections or loss of online operations due to DNS failure. That kind of reliability is critical to our bottom line and our ability to provide our users with the service experience they have come to expect."

UltraDNS provides Ritz Interactive and more than 8,000 other customers with the industry's only fault-tolerant, global directory service. Backed by an industry leading service level agreement (SLA) guaranteeing 100 percent uptime, Managed DNS Service allows companies to hierarchically manage DNS information through a Graphical User Interface (GUI). DNS changes made through the GUI are globally propagated in 2 minutes or less so that end-users always have the most up-to-date information to resolve their content requests. For website fail-over protection, UltraDNS monitors a customer's hosting environment and dynamically updates DNS records so that end users are directed to a secondary location.

"Organizations that rely on their web presence for e-commerce continue to migrate to more robust technology platforms with proven reliability and performance," said Ben Petro, president and CEO of UltraDNS. "By prioritizing fault-tolerance, high-availability, and security in the delivery of managed services, UltraDNS is able to provide Ritz Interactive carrier-class DNS solutions that establish the foundation for the successful operation of their mission-critical websites."

About Ritz Interactive
Headquartered in Irvine, California, Ritz Interactive (www.RitzInteractive.com) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzPIX.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com and OuterBanksOutfitters.com, Ritz Interactive owns and operates a number of popular content-oriented community portals, including Photography.com, FishingOnly.com and BoatingOnly.com. For more information visit www.ritzinteractive.com.

About UltraDNS
UltraDNS Corporation is the world's leading Managed DNS Service Provider, delivering superior security, reliability and performance to organizations that rely on DNS for their critical business processes, applications and services. With the growth in e-commerce and the emergence of advanced DNS-based communication and supply chain management services, organizations can no longer rely on traditional approaches to DNS. On October 20th, 2005 UltraDNS launched the DNS Shield™ in partnership with major Internet Service Providers (ISPs) including AOL, Earthlink, Time Warner and Yahoo to provide the highest level of reliability and security to over 100 million Internet users.

UltraDNS provides a range of global and local DNS solutions - both managed services and custom infrastructure - built on its unique Directory Services Platform and proprietary, patented technologies. Through its thousands of enterprise, service provider and TLD infrastructure customers, UltraDNS powers the resolution of over 15 million domains around the globe. UltraDNS has offices in California, Virginia, Arizona, Chicago and the UK. For more information please visit www.ultradns.com.

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