SHARPER IMAGE SELECTS ULTRADNS FOR MANAGEMENT OF DNS INFRASTRUCTURE

Multichannel Specialty Retailer Chooses UltraDNS Managed DNS to Ensure Optimal Performance of Its Digital Brand

BRISBANE, Calif., July 28, 2004 -- UltraDNS™ Corporation, the world's leading Managed DNS Service Provider, today announced that The Sharper Image Corporation (Nasdaq: SHRP), a specialty retailer renowned as a leading source of innovative, high-quality products, has implemented the UltraDNS Managed DNS Service to ensure the optimal performance of its mission-critical Web presence. By engaging UltraDNS to manage its DNS (Domain Name System) infrastructure, The Shaper Image benefits from a global network that provides significant performance enhancements for this critical component of Web operations.

The Sharper Image has a unique and differentiated multichannel business strategy that leverages the opportunities offered by e-commerce. As one of the first retailers to establish an online presence in 1995, The Sharper Image realized that Web operations would be a key factor in its success and has continually sought best-of-breed providers to manage its infrastructure requirements. The Sharper Image first deployed on the UltraDNS platform in 2002 to help achieve its objectives of 100 percent uptime coupled with the highest levels of customer service in order to provide a superior shopping experience.

"We chose UltraDNS in order to have real-time DNS manageability for our Web properties and to ensure that we would have no disruption of business due to DNS failure," said Greg Alexander, senior vice president of Information Technology at The Sharper Image. "Our brand promises our customers the most innovative products that take advantage of the latest technologies and the highest level of customer service. The technology partners we select to help us deliver this value proposition, like UltraDNS, have to be consistent with that philosophy."

Managed DNS Service enables companies to maintain real-time control over zone data through a full-featured Graphical User Interface (GUI). The GUI allows for hierarchical delegation of management functionality so that multiple system administrators can have different levels of simultaneous access and control over assigned domains. This feature prevents bottlenecks in accessing the zone data and allows for a complete view of all domains under management. Additionally, this multi-threaded access enables the enterprise to modify its DNS information in real-time based on operational business requirements.

"The Sharper Image holds a clear distinction among online properties for delivering innovative, cutting-edge products that sophisticated consumers demand," said Ben Petro, president and CEO of UltraDNS. "UltraDNS fits a similar profile for companies looking for advanced services in DNS management as our customers realize the tangible value that our technology solutions deliver in supporting mission-critical networks."

About The Sharper Image
The Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable. A significant and growing proportion of sales are of proprietary products created by the Company's product development group, Sharper Image Design. The Company operates more than 160 stores throughout the United States and mails millions of its award-winning catalogs each month. The Company's products may also be purchased on the Internet via its online store at sharperimage.com. The Company also has an online auction site where consumers can place bids to win Sharper Image products at lower prices; the auction site is accessed from the home page of the Company's Website. The Company also markets its products through business-to-business sales for corporate marketing programs and wholesale customers.

About UltraDNS
UltraDNS Corporation is the world's leading Managed DNS Service Provider, delivering superior security, reliability and performance to organizations that rely on DNS for their critical business processes, applications and services. With the growth in e-commerce and the emergence of advanced DNS-based communication and supply chain management services, organizations can no longer rely on traditional approaches to DNS. On October 20th, 2005 UltraDNS launched the DNS Shield™ in partnership with major Internet Service Providers (ISPs) including AOL, Earthlink, Time Warner and Yahoo to provide the highest level of reliability and security to over 100 million Internet users.

UltraDNS provides a range of global and local DNS solutions - both managed services and custom infrastructure - built on its unique Directory Services Platform and proprietary, patented technologies. Through its thousands of enterprise, service provider and TLD infrastructure customers, UltraDNS powers the resolution of over 15 million domains around the globe. UltraDNS has offices in California, Virginia, Arizona, Chicago and the UK. For more information please visit www.ultradns.com.

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